IMPORTANT POSTER DESIGNS: Poland

Polish artists had to get past a censorship board before any of their political posters were printed and publicly displayed, but irony and satire were incorporated so that board members wouldn’t realize their true meaning. This obstacle forced the artists to be more metaphorical rather than straight-forward, which actually ended up helping them transform their work into something very unique and meaningful.

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THE ANTI-UNIMARK: Design in the 1970s

Unimark created a universal style that other companies could easily duplicate, which led to it getting old and repetitive. After Unimark dissolved, American logos were created that were so timeless, they could be played around with.

Bernbach's Volkswagen ad

Logos for CBS, Volkswagen, and The Girl Scouts of America were created during this time, among many others. William Golden and Lou Dorfsman were responsible for the CBS eye, and they designed the whole CBS building so that it was consistent with the CBS identity.

William Bernbach was responsible for the first Volkswagon campaign. He was the quintessential copywriter. He said it’s not about design itself, but the integration of design and copy that makes an ad effective. He said that copy needs to be something you want to read, but you should never lie. This approach is much different from the American approach to advertising in the Victorian Era.

Lois' Esquire covers

George Lois was another significant designer who challenged convention, and used street talk and real people in everyday situations to appeal to readers. He did cover designs for Esquire magazine along with many advertisements.

EDITORIAL DESIGN: The beginnings of striking magazine spreads and covers

Bradbury Thompson, Alexey Brodovitch, Cipe Pineles, and Otto Storch were the innovators of editorial design.Thompson liked to used unmixed CMYK colors. He began his work at a printing company called Westvaco, where he started designing the spreads and covers of the company’s magazine.

Brodovitch was responsible for designing striking covers for Harper’s Bazaar and Portfolio magazines that were glamorous, dramatic, and controlled. He used photography with typography in a fresh way.

Cipe Pineles, though she struggled to find work as a female artist, finally landed a job at Vogue magazine designing covers and spreads. She also designed covers for Glamour and Seventeen magazines. Others thought designing girls’ magazines was petty work, but Pineles said that it’s important for young women to know what good design is as well. She was the first women inducted into the New York Art Directors’ Club.

Otto Storch designed McCall’s covers and spreads in playful and clever ways.

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Thompson's Westvaco magazine spread

Brodovitch's Harper's Bazaar cover

Pineles' Vogue cover

Storch's McCall's spread

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